Social Media Marketing Service Tirupur-Digital Marketing Company
Marketing on social media platforms helps you showcase employee stories, your brand’s vision and values, and create an emotional connection with your audience (yes, B2B companies need to be emotional just like B2C companies do).
Data helps measure social media marketing effectiveness:
• 89% of marketers say social media is “very important,” and 30 percent say it’s “somewhat important” to their overall marketing strategy, according to Buffer.
• YouTube receives over 1 billion hours of viewing time every day.
• 82% of B2B marketers use LinkedIn as a means of networking and making professional connections. They also use Facebook, Twitter, Instagram, Youtube and Pinterest.
• In 2017, 80% of social media B2B leads came from LinkedIn. (LinkedIn)
• 53% of the world’s population is now active on social media. (we are community)
• 13 new users start using social media for the first time every second (Hootsuite).
• 70% of adults say they trust recommendations from friends and family online, but only 15% say they trust a company’s official social media posts (Launch Web Dreams).
• 91% of B2B buyers actively use social media (IDC).
• 79% of job seekers use social media to search for job opportunities. However, 86% of applicants use social media to find a job within the first 10 years of their career (Glassdoor).
• 93% of Twitter members say they are willing to let brands join the conversation, especially when they offer help (Twitter).
• 90% of Instagram members follow a business or official brand account (Instagram).
• LinkedIn claims to have nearly 800 million members in 200 countries. North America accounts for 25% of that population.
• Facebook reaches 59% of the global social media population. It is the only social media platform in the hands of more than half of the world’s social media users.
Amidst the pandemic, social media has become even more important for B2B marketers. In a 2020 LinkedIn survey of 1,200 marketers, three-quarters of those in B2B experienced budget cuts that forced them to focus more on the tactical elements of marketing and short-term investments.
“Having fewer resources and levers forces you to think differently, and our focus is on delivering value to our customers,” Simon Morris, senior director of digital media marketing at Adobe EMEA, responded in the survey. “We’ve done a lot more with them on the digital network.”
Networking digitally allows teams to connect in new ways, spread company news online through word of mouth, and host virtual events.
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