SEO Service Providers in Tirupur-Digital Marketing Service-Website Designers in Tirupur-Video Marketing Company in Tirupur-Website Ranking
SEO ranking factors are constantly changing and it can be challenging to keep up with the latest developments. But if you want to take your Google ranking from unseen to the top of the list, here’s what you need to know.
Well-optimized sites get more traffic over time, which means more leads and sales. Without SEO ranking, searchers won’t be able to find your site and all your hard work will go to waste.
In this guide, we’ll share the updated and essential SEO ranking factors you need to dominate organic search results.
Before we get into the details of each ranking factor, let’s take a quick look at the basics of search engine optimization rankings.
Understanding SEO or “How do I get high on Google?”
Many people wonder how Google rankings work. So before we get into the actual SEO ranking factors, let’s start by answering some basic questions that most people have about SEO.
What is “ranking” in SEO?
In SEO, ranking refers to the position of your content in search engine results pages (SERPs). A #1 ranking means that your web page is the first result when people search for a specific term (except for promoted results, featured snippets, and answer boxes, which we’ll discuss later in this guide).
What does Google look for in SEO?
Google aims to “organize the world’s information and make it universally accessible and useful”. Providing relevant search results is a big part of that. Here’s how they work:
First, Google’s search bots (pieces of automated software called “spiders” or “crawlers”) crawl the web. Terrible, we know. But that means they are visiting web pages.
Second, they add properly optimized and crawlable pages to Google’s index and index them.
Third, when people search Google, it shows what they think are the most relevant results based on the search terms they enter (out of the trillions of pages in Google’s index).
Google has a variety of deeply complex algorithms to determine which content is displayed in which order. But we’ll get to that fun stuff later.
Once your page lands in the SERP, you need to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.
How does Google search ranking work?
When people want to find information, they type or say words related to what they are looking for. They’re called keywords, and we’ll cover them in the Content Optimization section of this guide.
But keeping your website ranking in Google isn’t just about using competitive keywords. It is about the quality of information.
According to Google’s own Search Quality Ratings, when it indexes each page’s key content, it checks factors such as:
The purpose of the page
Quality and quantity of content
Website information and information about the creator of the content
Website reputation and content creator reputation
User interaction with the page (time on page, bounce rates, etc.)
Expertise, Authority and Credibility (E-A-T)
In a moment, we’re going to explore the last one (E-A-T) in more detail because it’s the most important.
For now, it’s enough to know that all the factors listed above go into Google’s algorithm to help determine SEO ranking.
Based on the evaluation guidelines above, Google shows searchers the most relevant, high-quality results related to their search. The most relevant ones are displayed first and the rest are displayed on subsequent pages.
One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to specific search queries, so people click on the links and visit your site.
Before we dive into the two types of SEO, let’s explore the concept of expertise, authority, and credibility in more detail.
What is E-A-T and why is it important?
In August 2018, Google released a “medical update” that emphasized expertise, authority, and credibility (E-A-T) as key ranking factors. They replaced some instances of “high-quality content” with “high-quality food.”
The goal of this change is to ensure that users not only get the highest quality content, but also the right content from that content
Websites that lead to life-changing decisions under the umbrella of “Your Money or Your Life” (YMYL). Think medical sites, financial planning sites, or anything that can change the state of one’s happiness, health, and wealth.
When someone goes to Google for information that can have real-world consequences, Google wants to make sure it gives its users the most accurate information possible.
Part of this is evaluating not only the content of a page, but also the reputation of the creator.
So instead of just focusing on what a site’s page says, Google now tries to understand who’s saying it. This is especially true for YMYL sites.
That means looking at each category separately:
Expertise: Does a content author have the necessary skills and knowledge in their field?
Authority: Is this the best resource to answer the searcher’s question, or is there another “go-to” person who would be a better resource?
Credibility: Does the author provide an honest, unbiased interpretation of the topic in their content?
But what is Google’s exact formula for measuring E-A-T? Well, that’s the tricky part.
SEO Service Providers in Tirupur-Digital Marketing Service-Website Designers in Tirupur-Video Marketing Company in Tirupur-Website Ranking
