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Despite all the technological advances, business cards are still irreplaceable. It seems no amount of automation is going to replace them.
Most company officials keep a few cards in their pocket and hand them out when shaking hands with a potential customer. Cards come in handy to promote business during a trade show, seminar or business meeting.
Business cards are part of the marketing exercise that marketers take to beat the competition. Cards contain only email address, phone number, website address and other contact details.
Smart strategists turn cards into impressive designs with the help of business card templates. Design speaks positively to the business. Every design element like color, font, space, image and logo has its intended use on the card for the desired impact.
For customers and the general public, business cards are a window into the quality of a company’s potential products or services. The importance is evident from some stark facts. According to a study, 72 percent of people form an opinion about a company based on the quality of its business card.
So it is clear that card can make or break your business. If the cardstock is not the right business card size, too thin, and the design fails to attract them, you will lose many customers.
Here are 8 reasons why business cards are still important
01. Ease of giving contact details
One of the reasons business cards are still in circulation is because they provide easy access to contact information. A company’s contact information is vital to customers. All your contact details like email address and phone number are available on the card. The recipient card can easily be placed in a wallet or office drawer. These cards are helpful in quickly finding the details of a company.
Some digital devices, such as iPhones and Android phones, can send information to another phone. But that happens only when the other device is compatible. Not all of your customers will have compatible phones. Compared to digital business cards, this makes physical cards indispensable for all businesses.
02. Give it a personal touch
When issuing a business card, the customer receives more than just contact details. A lot of handshakes go into exchanging these cards. Both sides thanked and congratulated each other.
Also, they spend a good amount of time talking and connect well. They share their contact information through cards in a friendly environment. This warmth helps build a relationship with a customer.
However, don’t forget that the quality of the cards is important. While a personal touch is essential in sharing cards, their quality material and design remind customers of your professionalism.
Beth Ramsey, a keynote speaker and author on startups and economic development, suggests using metal as a material to make cards. He says, “Metal business cards are a good investment, especially if you want to meet Magneto. He has no choice but to be attracted to you.
03. Make a quick first impression
Every seriously run business needs to attract the attention of its target customers. People’s attention spans are already increasing due to many distractions. Therefore, an instant first impression on the target audience is very important.
An attractive and well-thought-out business card design is eye-catching and creates a favorable impression of a business. A company logo, tastefully displayed company details, use of correct brand colors and typeface will give the card a professional look. It creates a brand that is recognizable to customers.
Some digital devices, such as iPhones and Android phones, can send information to another phone. But that happens only when the other device is compatible. Not all of your customers will have compatible phones. Compared to digital business cards, this makes physical cards indispensable for all businesses.
02. Give it a personal touch
When issuing a business card, the customer receives more than just contact details. A lot of handshakes go into exchanging these cards. Both sides thanked and congratulated each other.
Also, they spend a good amount of time talking and connect well. They share their contact information through cards in a friendly environment. This warmth helps build a relationship with a customer.
However, don’t forget that the quality of the cards is important. While a personal touch is essential in sharing cards, their quality material and design remind customers of your professionalism.
Beth Ramsey, a keynote speaker and author on startups and economic development, suggests using metal as a material to make cards. He says, “Metal business cards are a good investment, especially if you want to meet Magneto. He has no choice but to be attracted to you.
03. Make a quick first impression
Every seriously run business needs to attract the attention of its target customers. People’s attention spans are already increasing due to many distractions. Therefore, an instant first impression on the target audience is very important.
An attractive and well-thought-out business card design is eye-catching and creates a favorable impression of a business. A company logo, tastefully displayed company details, use of correct brand colors and typeface will give the card a professional look. It creates a brand that is recognizable to customers.
Some digital devices, such as iPhones and Android phones, can send information to another phone. But that happens only when the other device is compatible. Not all of your customers will have compatible phones. Compared to digital business cards, this makes physical cards indispensable for all businesses.
02. Give it a personal touch
When issuing a business card, the customer receives more than just contact details. A lot of handshakes go into exchanging these cards. Both sides thanked and congratulated each other.
Also, they spend a good amount of time talking and connect well. They share their contact information through cards in a friendly environment. This warmth helps build a relationship with a customer.
However, don’t forget that the quality of the cards is important. While a personal touch is essential in sharing cards, their quality material and design remind customers of your professionalism.
Beth Ramsey, a keynote speaker and author on startups and economic development, suggests using metal as a material to make cards. He says, “Metal business cards are a good investment, especially if you want to meet Magneto. He has no choice but to be attracted to you.
03. Make a quick first impression
Every seriously run business needs to attract the attention of its target customers. People’s attention spans are already increasing due to many distractions. Therefore, an instant first impression on the target audience is very important.
An attractive and well-thought-out business card design is eye-catching and creates a favorable impression of a business. A company logo, tastefully displayed company details, use of correct brand colors and typeface will give the card a professional look. It creates a brand that is recognizable to customers.