E-Commerce Website Designers Tirupur-Web Designing Company Tirupur-Shopping Cart Web Developers Tirupur-Leading Web Designing Company Tirupur
Why Your Ecommerce Company Needs Its Own Website
Learn why a complete eCommerce website is essential if you want your business to last for a long time.
1. Build a customer email list and market directly to them
One of the most important aspects of having your own website is that you can market directly to website visitors and customers. Unlike marketplaces, where the buyers of your products are the marketplace’s customers, you can collect their contact information by selling directly to consumers on your website. If you have your customers’ email addresses, you can send them email marketing promotions, offer discounts and announce new products.
It’s very difficult to get repeat buyers in the market because you don’t have direct access to your customers. This gives you fewer opportunities to provide good customer service and promote your other products. Since retaining a customer is easier and cheaper than acquiring a new one, communicating with existing customers is an essential part of generating revenue for your business.
Not only will you know who bought from you in the past, but also what they bought, how much they spent, and what they’re interested in. This information can be used to influence and recommend future purchases.
2. Establish and strengthen your brand
When you sell your products on the marketplace, they are listed in a generic way. From character limits or word count restrictions to logo usage, there is no room for customization or branding. In fact, it’s the market’s brand that’s leading the way — not yours. This makes it almost impossible to build brand awareness and recognition.
Most of the time, visitors and customers assume that your product belongs to the market without even realizing that you exist. In other words, buyers of your product will remember the market instead of you.
Your goal should be for consumers to associate your product with your brand and think of your brand when they think of that category. When you run your own website, you maintain full control over how it looks, what it says, and how it works. The possibilities are endless. You can reinforce your brand during the unboxing experience and use custom boxes to make a lasting impression on your customers. Best of all, you get credit for your product – not a third-party marketplace!
3. Learn more about your audience
Your own eCommerce website helps you understand your customers better. This includes statistics such as their location, how they found your website, and whether they asked about you. You can analyze their behavior on your website, such as what they saw and the path they took to buy from you.
If you have certain traffic sources that bring the best customers to your business, you can focus efforts there and put more money into those channels because you know they are profitable.
Not only can you get information about your existing customers, but you can also get information about where those who didn’t complete the purchase fell. Maybe it’s a product page that doesn’t have enough customer reviews or good enough photos, or people abandon shopping carts because of high shipping costs.
Or maybe your homepage is confusing and lacks a user-friendly website design, or your checkout process lacks the payment methods and payment methods your target customers expect in your ecommerce store.
Critically, you should use these insights to make improvements and improve your website to increase conversions and help you sell more.
4. Create your own rules for your ecommerce site
Running your own eCommerce store gives you the freedom to directly influence the customer journey and user experience:
You can add product images and videos in specific places.
You can change the layout and navigation.
You can change the color scheme and website theme.
You can edit the button location and text.
You can tell your company’s story.
You can add a blog.
You can specify specific customers.
Most importantly, the kindness of your competitors
You can decide how you group and price products and whether you want to offer free shipping. Offering something free in the checkout process can influence online consumer behavior because customers want to believe they are getting a good deal.
On your own website, testing this type of offer is easy as there are no strict rules or restrictions that you have to comply with. You don’t have to worry about the impact of these changes on your conversions because you don’t have to pay a third party a percentage of every sale. With a website, you can finally control your storefront and have the ability to test and validate what works for your online business.
5. It’s never been easier with plug and play ecommerce platforms
With the rise of out-of-the-box ecommerce platforms like Shopify, Magento, Squarespace and WooCommerce, building a website is a much more straightforward and quick process. With store builder plugins that make running your small business easier than ever. You can enter your details, choose from free or cheap templates, and create the shopping experience you want for your customers in real-time with site builders that let you drag and drop eCommerce store features to your liking.
Many eCommerce sites available today are self-hosted and easy to maintain, requiring no web developer or design team. These do-it-yourself tools make it easy to update content, add products, and make other changes yourself.
Once your website is up and running, it’s easy to integrate it with other software you use. A common example is connecting your eCommerce site to the computer you use to manage order fulfillment.
If you outsource fulfillment to a 3PL, it can streamline the flow of information by eliminating the need to send your orders to the 3PL every day. This means that your store automatically sends orders to your fulfillment provider.
6. Run creative marketing campaigns
Just because you have your own website doesn’t mean that customers will automatically come to you. If you own a store, you have to work to get shoppers there. The first step to getting customers is to drive traffic to your site through SEO strategies and a strong online presence on social media. Setting up the right campaigns isn’t always easy; However, you have more flexibility in the ways people find and buy from you.
E-commerce businesses can customize their marketing strategy to suit their audience and their specific shopping habits.
Some common tactics include using Facebook and Google ads to reach your audience. You can also create content for your website by researching and combining keywords that people use to search for a solution similar to yours. You have the ability to run promotions or flash sales to generate interest and retarget past buyers.
According to Clutch, 37% of shoppers say discounts or coupons can draw them back to retailers’ websites. Overall, there are countless ways to attract people to your brand—from creating videos to running a contest—that can lead to sales.
Conclusion
Having your own website is an important part of your ecommerce strategy. It’s a great way to grow your brand, gain loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic. Diversifying where you sell online can help you reach new customers, especially as e-commerce becomes more competitive
E-Commerce Website Designers Tirupur-Web Designing Company Tirupur-Shopping Cart Web Developers Tirupur-Leading Web Designing Company Tirupur
