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When you want to update the look of your existing website or create a new website, hiring a web designer may be your best option. Before you consider another option, check out the benefits of having your website designed by a professional.
1. Save time and money
A big advantage of hiring a web designer is that it saves you time. Web designers are professionals who spend their days staying up-to-date with the latest design trends and best practices, while learning to use the latest graphic design software. They will also have experience designing hundreds of sites just like yours. You can try to get the same results by learning the design and all the tools, it will take more time and the results won’t compare.
The right web designer will be skilled and provide features for your website that you may not have thought of but will need later, which will save you time.
2. Customized design
Many times, a business will use a content management system (CMS) to speed up their website development process. A CMS makes it easy for non-technical users to modify website content. A business can use one of the templates provided by the CMS and customize it for their branding and their needs instead of hiring a web designer.
The problem with this is that many other businesses will do the same and your design will look exactly like theirs even with the customizations applied. Whether you use a CMS or not, a website designer can provide you with a unique design that suits your business.
3. Customer Support
When you hire a web designer, you can call on someone to make changes to the design quickly and easily. If you customize a template yourself or have someone on your team do it, they’ll be freed from their regular work to make changes.
4. Professional appearance
A web designer will create a dynamic, functional and attractive design for your website. Design standards and trends are always changing. These changes are usually the result of advances in technology that provide new features to improve the user experience. Hiring a web designer will ensure that your design doesn’t look dated or a cookie-cutter site that’s slightly different from other online sites.
5. Responsive Design
Visitors to your website can use one of many devices to access it, and your website design should look good in every format. Doing this requires a lot of work, knowledge of potential devices, and responsive design skills.
Just because your site looks good in a standard web browser like Chrome doesn’t mean it will look good on Android or iPhone. A web designer will ensure that your website detects the device the visitor is using and uses the correct styles. So your site will always look good.
6. Fast website
The speed of your website is important not only to your visitors but also to your website’s ranking in Google. Speeding up the time it takes to load your page has been proven to increase conversion rates, and is a factor Google uses to determine your website’s ranking in search results. [3] A web designer will optimize your site’s load time so that your visitors don’t leave to find a faster loading competitive site.
7. High potential traffic
Website designers know about search engine optimization (or SEO), which is the process of optimizing your website content and structure to get the highest possible ranking in search engines. One of the ranking factors that a website designer can help you with is site speed. But they can improve the structure of your site and its content so that it is better for search engines like Google and you get more traffic.
8. Reliability
When you hire a web designer, your website will be more reliable. If you try to build the design in-house or use a template, you can never be sure if there is a bug to find customers or if the design will stop once you start getting real traffic. A web designer knows all the intricacies of creating a crash-free and error-free design.