Google My Business Service Provider Tirupur-Web Design Tirupur – Web Development Company in Tirupur-Wordpress Website Company in Tirupur
A Google Business Profile (GBP, formerly known as Google My Business) is an important part of a localized inbound marketing strategy and offers companies a fantastic opportunity to appear in Google search results, but creating a Google Business Profile is free. . With Google being the most popular search engine with over 90% search engine market share, there’s no better time to set up your Google Business account using this free tool!
What is a Google My Business page?
A Google Business Profile gives you the ability to list your business location on Google Maps and local search results.
You can display key information about your business, including opening/closing hours, contact details or a link to your website. Most recently Google released a new feature that allows you to post a link to articles or upcoming events. More on that later.
Google Business Listing is free, but it should be considered a requirement of all local businesses and global businesses. If your business is an online business and you don’t have a business shop, you should consider having a Google Business Profile page.
Improve your businesses local Google search visibility
Setting up your Google Business Profile is one of the easiest and most effective ways to make your business visible online. More and more search queries are becoming geographically specific and Google’s algorithms are built with user intent in mind.
You’ve probably done a Google search at some point like ‘places to eat near me’ and you’ll notice that Google gives you a list of three places to eat based on your current location. All three businesses shown as a result of your search query have a GBP page and are one step closer to attracting you as a customer.
If these places to eat are not on the GBP side, they won’t show up. Whatever product or service you sell, think about it in the context of your business. How can local searches benefit your business and what might you be missing out on without one?
Since Google makes regular changes to its algorithms, if you want to improve your local marketing and get found in local search, you need to have a Google Business Profile listing and update it on a regular basis.
How to improve your Google Business Profile
After setting up a GBP page for your business and claiming it, the next step is to make sure it’s updated and fill in all the important business information. You should aim to include as much information as possible in your business profile and GBP listing. Help your business stand out by discussing your unique selling points and what you can offer that other companies don’t.
When people do their search and find your business in the search results, their next step is to click on your business to find more information like contact details and directions.
People are changing the way they use search engines and need instant access to information. If you don’t set up an accurate business address, it won’t be easy for others to physically locate you. If your business can’t be easily found, people will go somewhere else. As simple as that.
This is the online environment that businesses must compete in now, so make sure your business takes advantage of the way people search online and doesn’t let it hinder your business profiles and ability to attract new customers.
Get your description right
Take the time to write a good description to add to your listing, and try to make it as local as you can so it’s more relevant to the user. A brief description of what your business does is used and keywords related to your business can be used here. Your GBP description can be 750 characters long but it’s useful to get the most relevant information in the first few sentences. Try to include 2-3 relevant keywords here that best describe your business.
Add posts to your Google Business Profile
You can write and publish posts on your Google Business Profile to attract more interest. Content will show up in Google search and map results.
All you have to do to add a post is go to your GBP and create a new post. You can upload an image, write up to 300 words, or start an event topic, including Start
A screenshot of the Launch Web Dreams GBP page here shows how we used the post feature to promote our Google Retail & Shopping Livestream event. As you can see a clear date and time is displayed, with a clear call to ‘sign up’.
If you’ve set up a Google Business Profile but haven’t yet used the Business Posts feature, you now know enough to use it.
Remember to keep track of your posts as Google posts expire seven days after they are posted, meaning you should update them weekly. Events can be listed for a long time and automatically expire on the day of the event, which is handy.
Add up to 10 images or videos to GBP posts
As of February 2020, Google Posts can now include up to 10 images or videos. This means you can do more to boost your posts and stand out from the competition. Images and videos can help tell a story, and the ability to add multiple images will certainly benefit e-commerce businesses as it will enable them to include multiple images of products.
Add images on a regular basis
You can include key images such as the exterior/interior of your business, your logo, and your team, but you shouldn’t stop there. Post as many pictures as you can. This will show Google that you’re active, and that will work in your favor when it comes to showing you higher on the map or in local search results.
Collect reviews
If you want to rank higher in search and map results, collect business reviews. Reviews serve as real-world signals of what people really think of a business, and are an important factor when it comes to ranking in local search. Not only this, it also acts as a social resource for your customers and helps them decide whether to do business with you or not. The best way to gather reviews is to ask them. Find more customers who you know are satisfied with your product or service. Set up a templated email to make it easy to collect online reviews, but make sure to customize it before you send!
Respond to reviews
Whether you have positive reviews or negative reviews (especially negative reviews) – make sure you respond to them all so your customers know you know about them and their experience with your business. This will help other customers build trust in you as a brand. Recognize and thank customers who leave a good review as it shows the level of engagement in the post-purchase phase.
Finally, as a business owner, you can use your reviews as an opportunity to promote; Learn what people like and dislike and improve on that. Reviews are valuable data for any business.
Don’t miss out on the benefits of a Google Business Profile
Make sure your business has an up-to-date and comprehensive Google Business Profile. If you don’t take the time to create and develop one, you’re missing out on one of the best free ways to appear in Google search results. It is highly adaptable and can be updated as needed to reflect day-to-day changes. Optimizing your page just takes time and knowledge, so make sure you do it. See the business benefits immediately.
Here’s a step-by-step guide to setting up a business profile to get you started.
If you would like to learn more about Google Business Profile and local SEO, why not speak to a member of our Digital Marketing team who will be happy to help you.
Want to know more?
How to set up a Google My Business page
How to Improve Google Voice Search
After setting up a GBP page for your business and claiming it, the next step is to make sure it’s updated and fill in all the important business information. You should aim to include as much information as possible in your business profile and GBP listing. Help your business stand out by discussing your unique selling points and what you can offer that other companies don’t.
When people do their search and find your business in the search results, their next step is to click on your business to find more information like contact details and directions.
People are changing the way they use search engines and need instant access to information. If you don’t set up an accurate business address, it won’t be easy for others to physically locate you. If your business can’t be easily found, people will go somewhere else. As simple as that.
This is the online environment that businesses must compete in now, so make sure your business takes advantage of the way people search online and doesn’t let it hinder your business profiles and ability to attract new customers.
Get your description right
Take the time to write a good description to add to your listing, and try to make it as local as you can so it’s more relevant to the user. A brief description of what your business does is used and keywords related to your business can be used here. Your GBP description can be 750 characters long but it’s useful to get the most relevant information in the first few sentences. Try to include 2-3 relevant keywords here that best describe your business.
Add posts to your Google Business Profile
You can write and publish posts on your Google Business Profile to attract more interest. Content will show up in Google search and map results.
All you have to do to add a post is go to your GBP and create a new post. You can upload an image, write up to 300 words, or start an event title that includes a start/end date.
There is an option to add a call to action with various button choices including ‘Learn More’, ‘Book’, ‘Register’, ‘Buy’ and ‘Get Offer’.
Post option gives you great flexibility to promote events, share your content, promote your products or services and highlight when you run special offers. The post lasts for 7 days before you have to replace it with a new post. Google will email you a reminder to do this.
A screenshot of the Launch Web Dreams GBP page here shows how we used the post feature to promote our Google Retail & Shopping Livestream event. As you can see a clear date and time is displayed, with a clear call to ‘sign up’.
If you’ve set up a Google Business Profile but haven’t yet used the Business Posts feature, you now know enough to use it.
Remember to keep track of your posts as Google posts expire seven days after they are posted, meaning you should update them weekly. Events can be listed for a long time and automatically expire on the day of the event, which is handy.
Add up to 10 images or videos to GBP posts
As of February 2020, Google Posts can now include up to 10 images or videos. This means you can do more to boost your posts and stand out from the competition. Images and videos can help tell a story, and the ability to add multiple images will certainly benefit e-commerce businesses as it will enable them to include multiple images of products.
Add images on a regular basis
You can include key images such as the exterior/interior of your business, your logo, and your team, but you shouldn’t stop there. Post as many pictures as you can. This will show Google that you’re active, and that will work in your favor when it comes to showing you higher on the map or in local search results.
Collect Reviews
If you want to rank higher in search and map results then collect business reviews. Reviews act as real world signals of what people actually think about a business and are a key factor when it comes to ranking in local search. Not only this, but they act as social proof to your potential customers and help them make a decision on whether to do business with you or not. The best way to collect reviews is to ask for them. Seek out more customers who you know what been satisfied with your product or service. To make it easier to collect online reviews, set up a template email but make sure you personalize it where possible before you send!
Respond to Reviews
Whether you have positive reviews or negative reviews (and especially with negative reviews) – make sure you respond to all of them so your customer knows you’re serious about them and their experience with your business. This will also help other customers build trust in you as a brand. Acknowledge and thank customers who leave a good review as it shows a level of engagement at the post-purchase stage.
Finally, as a business owner, you can use your reviews as an opportunity to improve; learning what people like and what they didn’t like and improve upon it. Reviews are valuable data to any business.
Don’t Miss Out on the Benefits of Google Business Profile
Make sure that your business has an up to date and detailed Google Business Profile. If you have not taken the time to create and optimise one then you’re missing out on one of the best free ways of appearing in Google search results. It’s also highly adaptable and can be updated as needed to reflect day to day changes. All it takes is time and knowledge to optimise your page, so make sure you do it. You could see the business benefits instantly.
Here is a step by step guide to setting up a Business Profile to get you started.
If you would like to know more about Google Business Profile and local SEO then why not speak to a member of our digital marketing team who will be happy to help you.
Google My Business Service Provider Tirupur-Web Design Tirupur – Web Development Company in Tirupur-Wordpress Website Company in Tirupur
