Digital MArketing Company in Tirupur-Web Designers & Developers in Tirupur-Professional Web Designers in Tirupur-Logo Designers in Tirupur
Digital marketing continues to gain importance. People spend more time online, and marketing budgets continue to shift to digital. With so many opportunities in digital marketing, it’s easy to get into execution mode and start doing it. However, investing in your strategy is one of the best ways to grow your digital return on investment. A clear strategy reduces waste, focuses your efforts, and builds on what’s already working.
Here’s how to create a solid digital marketing strategy:
1. Explore the landscape and analyze your results.
A solid strategy starts with analysis and research. This gives you a clear idea of your starting point and how you stack up against your competitors and a deeper understanding of your customers.
• Analyze your performance. Start by evaluating your performance over the past year. Dive into analytics to determine what worked, didn’t work, and why.
• Evaluate your competitors. Spend some time looking at your competitors’ digital presence. The great thing about digital marketing is that it’s easy to see what your competitors are doing because it’s all public. Get a free analysis of their strategy using competitive research tools like Spyfu.
• Know your customers. Facebook Audience Insights is a free tool from Facebook that you can use to find out details about your audience size, demographics, behaviors and interests. Google Trends is another free tool to see what topics people are searching for and see trends over time.
2. Map out your strategy.
Develop a clear strategy based on what you want to achieve and how you want to achieve it. The GSOT strategic framework addresses goals, strategies, objectives, and tactics and will help you align your plan.
Goals are what you want to achieve at a high level. For example, increase sales by 5% or generate 200 registrations per event.
• Strategy is the approach you use to achieve your goals. It’s usually defined by the stages of the marketing funnel – you can choose to focus on awareness, interest, desire and action.
• Objectives are measurable numbers that link to your goal. For example, if I want to increase sales by 5% this year, I might have a goal of establishing 200 leads or reaching 400 people.
• Tactics align with your objectives. For example, if I need 200 leads, I can use a landing page with a webinar and social media to attract prospective new customers.
Setting a clear strategy will help you focus your efforts on areas that can drive business growth. In digital marketing, there is no shortage of what you can do; The challenge is deciding what you want to do.
3. Define your target audience.
In digital marketing, you have the opportunity to execute campaigns with very precise targeting. Go beyond traditional demographic targets and be as specific as possible. Create buyer personas to help your ideal customer know who they are.
4. Develop your content strategy.
Based on your marketing objectives and your target audience, draw up a content plan. It should identify key topics or buckets of content to include in your process.
Here are five ways to get content inspiration:
• Go to step one and look for ideas from your competition and customer analysis.
• Answer the public to see what people are asking on search engines.
• Search hashtags on Instagram to see what’s trending. Instagram is highly visual, so it’s a great source of inspirational content.
• See Google search recommendations. It shows what people related to your category are searching for.
• Explore Pinterest full of viral, visual, highly shared content.
5. Choose your channels and tactics.
Once you know the content that resonates with your audience, choose the channels that will give you the best results.
Consider all the possible digital channels, tools and tactics you can use. Prioritize based on the strategy you developed in step two. Think about how each channel contributes to achieving your mission and goals.
6. Set key performance indicators and benchmarks.
All too often, businesses start working but struggle to answer the question of whether they are actually getting results. Every activity you invest in should have a clear KPI, which is the measure of your success. Next, set the parameters. What you want to achieve is your benchmark. For example, with email marketing, my KPI might be my email open rate, and my benchmark might be 25% or more.
7. Implement with best practices.
Often the devil is in the details. If you miss the implementation steps, you may find that you are not getting the results you expect. Take some time to make sure you’re using best practices. Digital marketing changes so often that something that worked last year may need tweaking to work now. Remember that it is better to do a few things well than many things poorly.
8. Analyze and adjust.
One of the things that makes digital marketing so powerful is the ability to anticipate and adjust. You don’t have to make a plan and stick to it. For example, if an ad isn’t delivering results, pause it and try new creative. If your website isn’t converting visitors, run an A/B comparison test with different calls to action. For example, you can test a “Learn more” call to action against a “Sign up now” to see which performs better.
With digital marketing it’s easy to focus on tactics – you can get new ideas or tools every week. The key to developing your results is creating a clear plan and staying focused. A laser-focused strategy means you know clearly how each part of your plan builds toward your goals and drives your business forward.
Digital MArketing Company in Tirupur-Web Designers & Developers in Tirupur-Professional Web Designers in Tirupur-Logo Designers in Tirupur
Digital MArketing Company in Tirupur-Web Designers & Developers in Tirupur-Professional Web Designers in Tirupur-Logo Designers in Tirupur
