How to Outrank Your Competition on Google

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To stand out on Google, it’s crucial to use SEO best practices and Google’s tools to drive long-term organic traffic and drive clicks to your website, service pages, and blog posts. Evaluate your SEO and PPC strategy and create a plan to differentiate yourself from competitors. Utilize various forms of visibility, such as ads, organic results, local results, images, and shopping results, to differentiate yourself from competitors.

1. Make killer Google Search ads
   Conduct keyword research to create effective Google ads that stand out from competitors. Utilize ad variations, ad extensions, customer feedback, and local focus to create unique and engaging ads.
   Headlines
   Ad copy
   Ad extensions
   Quality score
2. Try running Google Display ads
   To optimize display advertising on Google, focus on targeting keywords that perform best in search ads and organic content. Analyze referral traffic in Google Analytics to determine the best sites for ads. Creative design is crucial, with varying sizes for ads to fit various placements and devices. For responsive display ads, focus on headlines, as Google may not run both short and long headlines simultaneously. Ensure both short and long headlines are sufficient on their own. For more help with headlines, refer to this post.
3. Optimize your landing pages
   Optimize your landing pages to increase organic traffic to revenue-generating pages. The more relevant eyes on your pages, the better your traffic, and the more engagement you’ll receive. To optimize your landing pages, ensure you have a primary keyword for each page and ensure it’s sprinkled throughout the page in the right places. This will help you rank higher on Google and stand out in the search engine results.
   In your H1 tag
   In at least one alt tag
   In at least one H2 tag
   In the URL
   Enhance landing pages’ ranking by including high-quality external links, internal links, images, and rich media, driving traffic to the most important pages and boosting traffic.
4. Create (and maintain) your Google Business Profile
   A Google My Business account is a valuable tool for local businesses to stand out in the local search market. By managing and responding to reviews, businesses can gain valuable insights into their brand and values. With 96% of customers reading reviews, it’s essential to capitalize on this opportunity. BrightLocal’s 2020 Local Consumer Review Survey highlights the importance of online reviews for local businesses. To optimize your profile, claim your address and set up your Google My Business account, sharing updated photos and responding to reviews and customer questions. By doing so, you can set your business apart from competitors in local search and increase your chances of attracting customers.
5. Leverage Google snippets
   Rich snippets are a type of search engine results page (SERP) that Google includes in its search results. They provide a better search experience and increase the number of clicks to a website. To create rich snippets, you need to contain structured data on your website, which helps Google classify information for specific searches. Featured Snippets, also known as “Position Zero,” are organic boxes that highlight the best answer for users. To create Feature Snippet-friendly content, target specific queries, make answers explicit, and focus on related searches and people also ask sections. Identify your SEO goals and build your content around those goals to strengthen signals to Google that you have the best information for that query.
6. Focus on high-quality link building
   A strong marketing plan is crucial for a competitive edge on Google. Building a strong backlink profile is essential for ranking higher than competitors. To boost SEO, publish quality content, share guest posts, conduct competitive research, and create case studies filled with link-able data. By incorporating these tactics into your marketing plan, you can stand out from competitors and improve your SEO performance.
7. Create SEO-optimized blog content
   Marketing Insider Group CEO emphasizes the importance of blog content in driving potential customers to your website. According to Brenner, publishing twice to four times is the best way to achieve the best results. Optimizing content by placing keywords strategically, using internal and external linking best practices, and driving backlinks with guest posting is crucial. To ensure all blog posts are SEO-optimized, consider using a free keyword research guide and the Yoast WordPress plugin.

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