Brochure Designing Company in Tirupur-Graphic Designing Tirupur
Brochures continue to be one of the most effective tools for marketing small businesses, even in the age of digital marketing. They can also provide clients with a wealth of pertinent information about your company and are an excellent way to express your creativity and brand, whether in print or digital media. Here are 12 imaginative brochure design ideas and takeaways to get you started, covering everything from content and layout to design details:
Brochure Designing Company in Tirupur-Graphic Designing Tirupur
1. Use Images to Organize Information
Maintain a healthy balance between text, white space (also known as “white space”), and images in your brochure design when coming up with ideas for its content. To avoid overwhelming your reader, one of the most important design tips for brochures, or any kind of marketing material, is to carefully balance text, white space, and images. Using images to arrange text is a tried-and-true brochure design strategy for readability, as demonstrated in the above example. For a straightforward, understandable brochure design, alternating images and text is a good choice, especially if your company is more technical—for example, a medical clinic or a tech startup. Try to keep this brochure as simple as possible by only including the most important details that you want readers to be aware of, such as like best-selling products, featured services, and mission and vision statements.
2. Go Bold With Tri-folds
Tri-folds are one of the most recognizable company brochure ideas. To keep them interesting, go bold and creative with your designs.
Tri-folds are one of the most common and well-recognized business brochure ideas design-wise, but that doesn’t mean they have to be boring. With six panels, tri-fold brochures can easily hold and organize lots of information, and a good way to capture people’s attention and make them pick up your brochure is by using bold and creative designs. Think bold typography, or full-page images and graphics. Although they have more pages, a typical tri-fold will be slimmer in width than a bi-fold brochure. This makes it more convenient for your audience to pick up. Thus, they can easily be placed on the front desks of restaurants, spas, or any business with more products to feature.
3. Spread Out Designs Across Z-folds
For brochure design featuring an infographic, such as a timeline or step-based process, spread a continuous design using a Z-fold brochure.
You’d be forgiven for thinking Z-fold brochures are the same as tri-folds, but there is one key distinction: Z-folds are created by making a double bend in a zigzag pattern, instead of a panel on the left and right that unfold like cabinet doors. This makes Z-fold brochures a good option for spreading out images and designs continuously, as in the examples above. Z-folds are also one of the best brochure design ideas for holding infographics or showcasing timelines and processes.
4. Tell Your Brand Story With Accordion Brochures
Accordion brochures make for a great narrative experience. Use them if you have a brand story to tell.
Accordion brochures have the same format as Z-folds, but instead of three panels, you can have multiple pages (usually six or seven). This leads to more space for information, and you can go big and bold with your visuals and fonts—great for telling your brand story, but in a more streamlined and concise manner than through booklets or catalogs.
5. Stand Out With Die-cuts
Stand out easily from competitors by incorporating die-cuts that represent your brand in your pamphlet design ideas.
Beyond the usual square and rectangle brochures, an easy way to stand out from the pile of direct mail is with custom die-cut brochures. While die-cut brochures are undeniably more effective at branding than simple ones, they do cost a little extra, so we recommend saving them for special events like conferences, opening ceremonies, and fairs where it’s more vital for your brand to stand out. A die-cut brochure gives your business a truly unique flair and is far better for building a strong brand presence. And, it can also easily tell customers about your brand and what it does at first glance. You don’t have to reinvent the wheel to take a die-cut brochure design idea from concept to reality, either. Many of the best places to order business cards offer die-cutting for a range of marketing materials, including brochures.
6. Use Geometric Shapes
For a fully custom, luxe look, opt for geometric shapes that will set your brand apart in any marketplace.
Another way to make your brochure memorable is to go full-on custom with an out-of-the-box format, such as a geometric shape. The brochure ideas above use a process similar to die-cutting and allow for a variety of brochure folding options.
7. Design Vertically
Laying out your content vertically is one of the best simple, yet creative brochure design ideas. For best results, use an accordion fold.
For one of the most creative brochure ideas, look no further than this brochure-poster hybrid. Though it uses the basic accordion fold, it reads lengthwise, making for a more interesting reader experience. As the examples above illustrate, vertical brochures can be great for showcasing a series of events or steps in a process. When designing your brochure, don’t limit yourself to the usual layouts of the format. Go fully creative with your brochure design ideas on how you want to display your information to make it as memorable as possible for your readers. “Drop-down” brochures, like in the brochure designs above, are unique and affordable to create and are great for organizational information.
8. Take Creative Cues From Origami
If you have a creative or art-related type of brand, incorporate techniques like origami to infuse artistry into your brochure’s design.
Origami is the height of paper art, so why not incorporate it into your brochure designs? Whether you choose to completely adapt the art form into your brochure or just take and adapt some elements, origami brochures are one of the most unique brochure ideas. No doubt readers will come away with a memorable impression of your brand, and they aren’t too difficult in terms of content layout either. Because of its uniqueness, the type of brands and companies that would benefit best from these types of brochures are those that lean more creative or design-centric, such as architectural firms or art museums and exhibits.
9. Go Digital With E-brochures
Brochures can be digital too. One of the best digital brochure ideas is incorporating interactive elements (e.g., clickable buttons, page turns, and slideshows) and video.
E-brochures (short for electronic brochures) are not only helpful for extending your digital presence, they’re also cost-effective since you won’t need to worry about printing costs. This type of brochure differs from static website images as it’s interactive, evergreen, able to hold lots of information, and easily recognizable as a source of information. Plus, e-brochures are easily downloadable as a comprehensive source of info about your business. Aside from relative affordability, there are many benefits to adding e-brochures to your digital marketing strategy. They can be shared across a variety of platforms, audience views and engagement can usually be tracked easily (e.g., by including a call-to-action button with a tracker), and you can include elements like sound and video to enhance your brochure.
10. Use Video-in-Print Brochures for Pitches & Product Demos
Video brochures are one of the most unique brochure ideas—send them to your closest clients and customers at special events.
If you have a product that would benefit from a demo; for example, a high-value tech gadget, there are few more memorable brochure design ideas than video brochures. For obvious reasons, video brochures are a cut above regular paper ones—they feature a small LCD screen placed inside a thick booklet—but they can also boost your brand recognition by up to 139% more. If you have the budget, video brochures are a guaranteed way for customers to remember your brand. Each piece will run you between $20 and $40, so they’re not made for mass production. Use them for your most valuable customers and clients instead.
11. Drive Prospects to Your Website With a QR Code
QR codes on your brochure designs are an easy and effective way to send web traffic to a landing page, product page, appointment booking app, or even your main business website.
If you’re hesitant about going fully digital with an e-brochure, a good middle ground is to include a QR code in your brochure’s content. That way, you can include all the main information about your business in your brochure, and then viewers can scan the code and visit a landing page or your website to learn more. In short, beyond just growing your brand awareness, adding a QR code expands your brochure’s functionality and lets you create more diverse marketing campaigns. Plus, you can easily track your campaign’s effectiveness by adding a trackable link to your QR code.
12. Produce Functional Brochures
Give something your customers will find useful—it’ll increase your chances of brand recall.
A tried-and-true adage in marketing is to give your customers value—i.e., give them something useful that they’re more likely to keep rather than simply discard. The reason is simple: The more they keep your brochure around, the higher your chances of being remembered. With brochures, a simple way to do this is to incorporate useful content like calendars and maps or even design your brochure as a folder they can reuse.
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