Video Content Marketing Services Tirupur-Social Media Marketing Services
Reason # 1 – Consumer and video content
If you do not believe that video marketing is beneficial or effective, then perhaps this statistic will change your mind: 11% of all content uploaded on Facebook receives video content and 8 billion views daily – these are the features of Live and its story before we even look at Facebook.
Recent case studies suggest that YouTube is the second largest search engine after Google, but YouTube is the second most popular website worldwide, with an estimated 1 billion hours spent watching daily video content.
Reason # 2 – Video content may increase the conversion rate
Yes, you read that right. Adding videos to your product or service page can increase purchases by 144%, according to a recent study.
The best way to use video content on a product or service landing page is to ‘explain video.’ This is an opportunity for customers to watch a short video about what your product or service does, generally eye-catching or entertaining.
Reason # 3 – Video can build relationships between a brand and its customers
We already know that people like to watch videos and that video content is responsible for increasing sales, but there are many more.
Well-designed content builds engagement and engagement with your audience, giving your brand a sense of credibility, trust and honesty – important values for consumers who want to connect with the business.
Reason # 4 – Google prefers enhanced video content
Videos are a great component of many marketing campaigns, a great tool for providing information, and another great benefit that marketers want around the page rankings of your search engine results.
With the best and most relevant thumbnail, eye-catching title and good quality content, if you take the time to ensure that your video content is SEO optimized, videos can bring a lot of organic traffic to your site, increase your ranking and gain views in the process.
If you add multiple links or multiple CTAs, consumers may feel that they are being harassed. We have all seen videos like this. They do not help quickly, are annoying, and can directly prevent the audience from reconsidering you.
Reason # 5 – Go before your match starts
Currently, 92% of digital marketers believe that video content is an important part of their strategy. It has risen to 78% in 2015, and more and more professionals are sure to realize the benefits that videos bring to the campaign.
There is nothing worse than creating a killer video that follows best practices and procedures, only to see it suffocated by the number of existing videos.
Reason # 6 – The future of video is bright
As technology changes and changes, so does the way we use it. When it comes to video content, there are more forms than ever before to engage the audience and welcome you and your company.
From one-on-one marketing videos to livestreams, it is important to consider how videos can be used to make the biggest impact. With the future of VR, AR and streaming services at your fingertips, now’s the perfect time to bang with video content and learn about the latest ways to get your message across to people.
Reason # 7 – Video marketing is available anywhere, anytime
The video is convertible and not impressive. It is also easy to consume on desktop and on the go.
With the growth of Facebook and YouTube as a mobile platform, it is no secret that people like to watch videos while traveling. Mobile video views have increased by 233% since 2013, an all-time high. At the same time, YouTube reports that mobile video consumption is increasing by 100% every year.
Reason # 8 – Best friend of email
In today’s fast-paced world, even getting a reader to open an email can be a huge challenge.
New research suggests that placing ‘video’ in your subject will increase your CTR by 200-300%
This is why more and more marketers are adding video content to their email campaigns – which can mean anything from displaying a product that the customer has abandoned, to welcoming the customer for the first time and creating a relationship.
Reason # 9 – Videos will be shared
Whether on Facebook, Twitter, Instagram or YouTube, the video is constantly being shared on social media – increasing your visibility and views without much effort.
Here are some statistics on the role of social media in effective video marketing.