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Key Takeaways
Social media marketing uses social media and social networks to market a company’s products and services.
This allows companies to engage with existing customers and reach new ones as they enhance their culture, mission or tone.
Sites like Facebook, Twitter and Instagram are commonly used for social media marketing.
How Social Media Marketing (SMM) Works
Social media has transformed the way we function as a community, including the way we connect with each other. With the launch of sites like Facebook, Twitter and Instagram, businesses also got noticed. They started using these sites to increase their interest through social media marketing. Because these sites can change consumer behavior.
Social media websites allow marketers to use a wide range of tactics and strategies to promote content and engage people with it. Many social networks allow users to provide comprehensive geographic, demographic, and personal information, which allows marketers to tailor their messages to what resonates with users.
According to Buffer, social media marketing has five main pillars:
Strategy: This step involves determining the goals, social media channels to be used and the type of content to be shared.
Planning and Publishing: Businesses need to create draft plans of what their content (i.e. videos will be? Photos? How much script?) And determine when it will be released on stage.
Listening and Involvement: Monitoring what users, customers and others have to say about posts, brands and other business assets. This may require adopting a tool for social media engagement.
Analysis and Reporting: Part of being on social media is knowing how far posts can go, so engagement and reach reports are very important
Advertising: Buying ads on social media is a great way to promote and promote a brand
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