Video Marketing in Tirupur-social media marketing
Simple Video Marketing Tips Boost up Business growth
If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.
There are plenty of videos out there that help you to skyrocket your business. We found an explainer video is one of the most effective videos as it is both a simple and cost-effective way to attract, engage, and delight visitors. Even 64% of business
With that in mind, let’s go over a few video marketing tips that can help engage your target audience, while helping you grow your business.
1. Increase Your Business
Videos have always been at the top for entertainment. But today, video content helps the marketers to spread brand awareness and establish a good connection between the company and the audience.
As per the research, it is found that companies using video marketing can increase brand awareness by 52% by showing the fun side of their company to the customers.
The higher the brand awareness, the better the business growth.
If you want to grab the visitor’s attention, then start focusing on improving your brand awareness.
2 Accelerate your conversion rate
Improvement in the conversion rate is another benefit of adding videos in the marketing strategy. When you increase your conversion rate, the higher the chance of sales. According to Forbes, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then video marketing is one of the best ways to turn your dream into reality.
3. Keep your videos short
With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.With video, however, you should keep it short and sweet.
Because with the many advances in technology, people now have shorter attention spans than goldfish!A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.
4. Promote your video everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.One of the first places you want to share your video is on your company’s website.This will help you drive customer traffic and create engagement with your site.Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.And by including videos in your email campaigns you can increase click through rates by 50%!After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.
5. Improves your Google search ranking
If you are struggling to keep your business at the top searches of the Google, video marketing will help you to increase your search ranking and reduce the bounce rate.
Nowadays, people have very little time to scroll, so they prefer opening the links that are at the top. Also, if the visitor didn’t find the content useful, then without a single thought, they redirect to another, which only increases the website bounce rate. That’s not good.
Google loves videos with YouTube (which Google owns) as the second biggest search engine. Video helps visitors stay on your website, lowering your bounce rate and increasing your chance of conversions. If you want your product to be searched and purchased, then create meaningful, creative, and professional videos.
6s. Better engagement with mobile users
Today, no one can imagine a world without mobile phones. There are around billions of people around the world who are using smartphones. In fact, 90% of people prefer watching videos on their mobile devices. People find the video entertaining and educational. They love to share videos with their friends, which will increase the social shares.
Having a mobile-optimized video increases your website traffic and generates better relationships with the customers. Give your audience a better choice by creating a mobile-optimized video.
Video Marketing in tirupur-social media marketing-digital marketing-email marketing-website design-ecommerce website design-marketing website
