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Search Engine Optimization (SEO)
SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
Why Website Needs SEO Optimization?
SEO is an essential part of any effective marketing strategy. But to fully illustrate its importance, let’s go over a few of the reasons you should be optimizing your site.
- It can help you build your brand
Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the two involve similar steps.Building a brand requires considering both what you provide, and what others say about it.
- An optimized website earns more traffic
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results.But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads.
- SEO doesn’t require you to pay for ad space
You determine a location you want your brand to appear, whether that’s on a particular TV channel or radio station, or in the pages of a magazine or newspaper. Then, you pay the company that owns that media for placement. You might pay for your ad to run for a certain length of time, or within a certain number of issues. As soon as that period is up, your ad stops appearing — and stops generating results for your business.
- It helps your target audience find your site
SEO can help your business get in front of your target audience as they’re actively searching for information. And considering how common it is for consumers to use search engines to find information about products and services, this is a huge opportunity.
How does SEO help?
SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs.
Good SEO involves many different activities
Adding keywords to specific places on your website
Creating high-quality, useful content and optimizing it for search engines and content for humans, not Google
Including relevant links from high-quality sites
Emphasizing location
Regularly updating and maintaining your Google listing
Measuring the results
Why the first page of Google is important?
Google’s search results are getting more robust— with Knowledge Panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate both fall off precipitously as one works their way down the search results.
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